Prof. Dr. Marius Dannenberg
 

Economics
 
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Syllabus

Chapter 1 Introduction  

Chapter 2 Key Principles of Economics

Chapter 3 Markets and Government in the Global Economy

Chapter 4 Supply, Demand and Market Equilibrium

Chapter 5 Understanding Entrepreneurship and Ownership

Chapter 6 Conducting Business Ethically and Responsibly

Chapter 7 Understanding the Business of Managing

Chapter 8 Organizing the Business Enterprise

Chapter 9 Understanding the Principles of Marketing

Chapter 10 Developing and Pricing Products

Chapter 11 Designing and Managing Marketing Channels

 

Strongley Recommended Readings:

Business, 7/e, Ricky W. Griffin and Ronald J. Ebert, Pearson/Prentice Hall   

Business Today, 10/e, Michael H. Mescon / Courtland L. Bovée / John V. Thill 

 

Study Guide:

Chapter 1, 2, 3, 4:

True and False:    http://wps.prenhall.com/bp_griffin_bus_7/0,,787958-,00.html 

                               http://wps.prenhall.com/bp_griffin_bus_7/0,,787991-,00.html 

                               http://wps.prenhall.com/bp_griffin_bus_7/0,,788057-,00.html 

 

Multiple Choice:   http://wps.prenhall.com/bp_griffin_bus_7/0,,787971-,00.html 

                               http://wps.prenhall.com/bp_griffin_bus_7/0,,788004-,00.html 

                               http://wps.prenhall.com/bp_griffin_bus_7/0,,788070-,00.html 

 

Essay Questions: http://wps.prenhall.com/bp_griffin_bus_7/0,,787984-,00.html 

                               http://wps.prenhall.com/bp_griffin_bus_7/0,,788017-,00.html 

                               http://wps.prenhall.com/bp_griffin_bus_7/0,,788083-,00.html 

 

Chapter 5:

True and False:      http://wps.prenhall.com/bp_griffin_bus_7/0,,788024-,00.html 

Multiple Choice:     http://wps.prenhall.com/bp_griffin_bus_7/0,,788037-,00.html 

Essay Questions:  http://wps.prenhall.com/bp_griffin_bus_7/0,,788050-,00.html 

 

Chapter 6:

True and False      http://wps.prenhall.com/bp_griffin_bus_7/0,,788090-,00.html 

Multiple Choice:    http://wps.prenhall.com/bp_griffin_bus_7/0,,788103-,00.html 

Essay Questions: http://wps.prenhall.com/bp_griffin_bus_7/0,,788116-,00.html 

 

Chapter 7:

True and False:      http://wps.prenhall.com/bp_griffin_bus_7/0,,788123-,00.html 

Multiple Choice:     http://wps.prenhall.com/bp_griffin_bus_7/0,,788136-,00.html 

Essay Questions:  http://wps.prenhall.com/bp_griffin_bus_7/0,,788149-,00.html 

 

Chapter 8:

True and False:      http://wps.prenhall.com/bp_griffin_bus_7/0,,788156-,00.html 

Multiple Choice:     http://wps.prenhall.com/bp_griffin_bus_7/0,,788169-,00.html 

Essay Questions:  http://wps.prenhall.com/bp_griffin_bus_7/0,,788182-,00.html 

 

Chapter 9:

True and False:      http://wps.prenhall.com/bp_griffin_bus_7/0,,788255-,00.html 

Multiple Choice:     http://wps.prenhall.com/bp_griffin_bus_7/0,,788268-,00.html 

Essay Questions:   http://wps.prenhall.com/bp_griffin_bus_7/0,,788281-,00.html 

 

Chapter 10:

True and False:      http://wps.prenhall.com/bp_griffin_bus_7/0,,788288-,00.html 

Multiple Choice:     http://wps.prenhall.com/bp_griffin_bus_7/0,,788301-,00.html 

Essay Questions:  http://wps.prenhall.com/bp_griffin_bus_7/0,,788314-,00.html 

 

Chapter 11:

True and False:     http://wps.prenhall.com/bp_griffin_bus_7/0,,788320-,00.html 

Multiple Choice:    http://wps.prenhall.com/bp_griffin_bus_7/0,,788333-,00.html 

Essay Questions:  http://wps.prenhall.com/bp_griffin_bus_7/0,,788346-,00.html 

 

 

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Stand: 23.03.07